AG Barr has relaunched 500ml Irn-Bru big cans as part of a series of summer promotions. In addition to the 69p pricemarked big cans, limited-edition multipacks, pos and branded dump bins, posters and wobblers are available. The company has also launched a £3m media programme for Irn-Bru, including TV ads for consumers outside Scotland. The advert aired on May 9 and will run for three months.
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