All Red Bull articles
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NewsSpar Scotland trade show opens under sunny skies
The Spar Scotland tradeshow in Aviemore is well under way, with over 200 suppliers in attendance
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Product NewsRed Bull announces its latest Winter Edition
From October a Fuji Apple & Ginger special is joining Red Bull’s Ediitions line-up
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Product NewsRed Bull’s large can multipacks to benefit from PMPs
Red Bull says it’s highlighting value and pack size loyalty with its new large can multipacks
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Product NewsRed Bull grows Sugarfree Editions range with Lilac flavour
Red Bull Sugarfree Lilac Edition will launch into wholesale from 9 June, before rolling out to the wider convenience and grocery channels from July
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Product NewsRed Bull announces its 2025 Summer Edition as White Peach
Red Bull reveals its latest Summer Edition White Peach will be available across all channels from 2 March
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Product NewsRed Bull Zero to provide no sugar option to range
Red Bull is broadening its no sugar offer with the global launch of Red Bull Zero, delivering Zero sugar and Zero calories
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Products In DepthFive things you need to know about Christmas Soft Drinks
Festive sales in soft drinks are heading to the top of retailers’ Christmas wish list
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Product NewsChilling new launch from Red Bull – Iced Vanilla Berry
Red Bull’s latest Winter Edition is targeted at the cooler months
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Products In DepthSix things you need to know about Sports and Energy Drinks
Functional drinks are fuelling fast profits in convenience – here’s how to cash in
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Product NewsRed Bull launches mixed multipack into impulse channel
The new Red Bull mixed multipack is only available in the impulse channel
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Product NewsRed Bull tickled pink with first-ever permanent sugarfree edition
Pink Edition with the taste of Forest Fruits is exclusively available now with Tesco and Booker, before rolling out nationwide on 1 July
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Product NewsGet a sip of summer with Red Bull’s new flavour
The summer edition curuba elderflower will roll out from 11 March 2024
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Products In DepthFive things you need to know about Christmas Soft Drinks
Go for seasonal soft power with mixers, energy drinks and more
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Products In DepthSeven things you need to know about Sports & Energy Drinks
From all-natural drinks to performance boosters, energy drinks are packing a punch
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Product NewsRed Bull Summer Edition Juneberry energy drink hits shelves
Juneberry is the latest Summer Edition flavour from energy drink giant Red Bull. Reminiscent of dark cherries or raisins, and slightly mild blueberries, Red Bull claims Juneberry performed well in multiple consumer taste tests, offering a strong flavour profile and the highest purchase intent of any previous ...
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Products In DepthSix things you need to know about Christmas soft drinks
From fizzing formats to healthy choices – here’s how to make your sales pop
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Product NewsRed Bull targets young adults with on-pack streaming promo
The energy drink brand is asking fans to nominate their favourite streamers
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Products In Depth10 things you need to know about Sports & Energy Drinks
How hot is the sports and energy drinks sector right now and how is it changing?
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Product NewsProduct showcase: HFSS-compliant soft drinks
Unsure about which soft drinks are compliant with HFSS legislation? We round-up some of the most recent launches in the category
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Product NewsRed Bull unveils Apricot-Strawberry Summer Edition
The limited edition flavour comes in standard and sugar-free options