Red Bull is focusing on the take-home occasion with a new mixed multipack offered in 4 x 250ml (£5.25), and 4 x 250ml PMC (£5.35) that is exclusive to the impulse channel.
Available from 1 June, the new multipack includes the original Red Bull Energy Drink along with some of the brand’s best performing Editions: The Red Bull Red Edition, The Red Bull Tropical Edition and The Red Bull Blue Edition.
According to Kantar data, there are 143m functional energy occasions at home, up 86% since 2019 and as a result more consumers are trading up into multipacks.
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