Tree of Life is to distribute soft drink Zevia in the UK.
Available in strawberry, grape, black cherry and orange in 355ml cans (rrp £1.29), the sparkling drink has a stevia-based sweetener and is aimed at consumers who want to reduce their sugar intake.
Commercial director Mike Kilcourse said: “Zevia’s launch into the UK comes at a time when consumers are becoming increasingly conscious of the health benefits of reducing their intake of sugar and artificial sweeteners. The US has a vibrant and growing natural, organic and health market, with established brands such as Zevia that have a wide and loyal following. We are working to bring these exciting products to the UK, so that we can replicate that success in the UK.”
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