Yazoo is shaking things up with a new summer advert targeting families visiting cinemas during the school holidays.

The advert is showing before films such as The Emoji Movie, Despicable Me 3, Captain Underpants and Cars 3. The campaign will also be supported by sampling outside box offices. 

The drinks contain no artificial sweeteners and no more sugar than a glass of semi-skimmed milk.

Samples will also be made available to parents and children visiting the cinema.

Kate Allison, innovation marketing manager at Yazoo, said: “We’re passionate about our Yazoo no added sugar range, and are confident that once families try it, they’ll love it! Not only does Yazoo no added sugar taste incredible, it has lots of great nutritional benefits too such as calcium, protein and Vitamin B2.

“Our new campaign creative is really strong, and builds an occasion for families. It’s the ideal drink for topping up rumbling tummies until teatime. Retailers should ensure they are offering people a healthier choice and where possible stock it in the chiller cabinet.”

Yazoo no added sugar launched in the UK last year, including Strawberry, Banana and Toffee flavours and will be expanded with a new flavour this autumn.