As part of a £4m campaign, Werther’s Original will be back on TV in March. The creative shows a Werther’s-branded traditional sweet shop and aims to evoke consumer’s childhood memories of the confectionery. It is hoped the campaign will be seen by over 52 million consumers throughout 2014, with the target demographic viewing the advert on average 16 times.
Storck UK sales director Andy Mutton said: “Last year the brand experienced a sales uplift of 16% during TV advertising and so we are confident that we can build on this success in 2014. Sales increases can be seen across the whole Werther’s range but particularly on the Werther’s Original Creamy Filling, which benefits from a product specific tag on the TV advert. We are continuing to put significant investment behind the brand to drive awareness with our target audience and grow the confectionery category. Retailers are encouraged to maximise on this sales opportunity by stocking up on the Werther’s Original range.”