Volvic is unveiling a new bottle shape and hosting a campaign encouraging shoppers to stick to their New Year’s resolutions.
The new 50cl Volvic bottle will be available to retailers nationwide from January; in addition, the brand will roll out a 75cl sports cap format later in 2018.
The campaign - which will also featureTouch Of Fruit Sugar Free Summer Fruit and Watermelon - includes digital, social media and sampling and forms part of the brand’s media investment of £3.8million in 2018.
Tom Hickton, brand lead for Volvic UK & Ireland, said: “Many people go into January with New Year’s resolutions to be healthier or achieve new goals. We know, however, that as many as 54% don’t keep these resolutions beyond the first six months. Our Q1 campaign is all about finding ‘One Resolution You Can Stick To’. We want to inspire the nation to find their inner strength to stay on track to achieve their goals, and we’re looking to encourage them to choose Volvic as their brand of choice to stay hydrated along the way.
“We’re also excited to present the fresh, distinctive bottle shape across the Volvic plain 50cl and the brand new 75cl formats. We know that shape, functionality, look and feel of a water bottle are all important considerations for shoppers within this category. Initial research has shown that the new design delivers fantastically against these attributes.”