Volvic relaunches Juiced range with reduced sugar

  • Print
  • Share
  • Comment
  • Save

Volvic, the UK’s no 1 bottled water drinks brand, is relaunching its Juiced range with a new name, Volvic Juicy.

The new look range features redesigned packaging and is available in two flavours: Orange, made using a reformulated recipe that contains 4.1g of sugar instead of 4.8g, and Blackcurrant, a new variant replacing the Volvic Juiced Berry sku.

Adrienne O’Brien, brand lead for Volvic UK & Ireland, said: “We’re delighted to relaunch Volvic Juicy in the market and we’re confident it won’t disappoint our customers. We know consumers are increasingly aware of their sugar intake and actively trying to reduce it where possible, seeking ‘healthier’ options. 

“We’re incredibly proud of the reformulated orange variant, and we did extensive consumer testing on the new Blackcurrant variant to ensure it delivered on taste without the high sugar intake. The results of our taste tests were really positive surpassing many of the other higher sugar drinks on the market.”

The Juicy range is available to independent retailers now in 50cl and 1ltr bottles (rrp 79p and £1.00 respectively)

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Volvic Juicy Range
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

FOLLOW US