Volvic, the UK’s no 1 bottled water drinks brand, is relaunching its Juiced range with a new name, Volvic Juicy.
The new look range features redesigned packaging and is available in two flavours: Orange, made using a reformulated recipe that contains 4.1g of sugar instead of 4.8g, and Blackcurrant, a new variant replacing the Volvic Juiced Berry sku.
Adrienne O’Brien, brand lead for Volvic UK & Ireland, said: “We’re delighted to relaunch Volvic Juicy in the market and we’re confident it won’t disappoint our customers. We know consumers are increasingly aware of their sugar intake and actively trying to reduce it where possible, seeking ‘healthier’ options.
“We’re incredibly proud of the reformulated orange variant, and we did extensive consumer testing on the new Blackcurrant variant to ensure it delivered on taste without the high sugar intake. The results of our taste tests were really positive surpassing many of the other higher sugar drinks on the market.”
The Juicy range is available to independent retailers now in 50cl and 1ltr bottles (rrp 79p and £1.00 respectively)