Urban Eat is getting into the festive spirit by partnering with the Teenage Cancer Trust for the launch of its limited-edition Festive range.
Landing in-stores from 11 November 2025, for every festive pack sold 10p will be donated to help fund the charity’s specialist nurses, youth workers and hospital units supporting young people aged 13–24 diagnosed with cancer.
The festive line-up includes: The Festive Feast sandwich which brings together succulent chicken, sweetcure bacon, sage and onion stuffing, and tangy cranberry sauce, and the Brie & Cranberry sandwich which taps into the ongoing demand for elevated vegetarian options and flavour-forward options.
To help retailers make the most of the festive sales opportunity, a suite of POS and digital assets will be available. This includes shelf barkers, digital screen visuals and social content that help drive awareness of the partnership.
Head of Customer Marketing at Samworth Brothers Food For Now, Wayne Greensmith,said: “This Christmas, we wanted our festive range to do more than just taste great. Consumers are looking for those little moments of joy that bring warmth, comfort and connection, and this year we’re proud to deliver a range that aims to do just that. The return of our much-loved festive favourites will not only delight sandwich fans nationwide, but also fund the vital work of Teenage Cancer Trust.”
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