Coffee brand Sandows has announced the launch of a new ready-to-drink sparkling soda, made using cold brew coffee.
The new range is the first of its kind in the UK and is sold in 250ml cans (rsp £1.99). Available in Original, Citrus and Spice flavours, the new sodas will be rolled out to independents from the beginning of April.
The range is both dairy and gluten-free, contains natural ingrediants and is also low in sugar.
Hugh Duffie, co-founder of Sandows said: “We pride ourselves on the quality and taste of our cold brew and have always aspired to be the brand to drive mainstream appeal in the UK.
“Our key learning has been to understand the cold brew occasion and how it differs from the morning flat white as a coffee moment. Cold brew plus milk makes people think breakfast coffee, but cold brew doesn’t need to be a breakfast drink. Our range of cold brew drinks, without milk, give retailers the opportunity to position cold brew as a great low or no sugar pick-me-up for the afternoon slump.”
He added: ”The launch of our premium sparkling sodas is the next step in our journey and it’s exciting to be innovating the category with a UK first. We are looking to position the new sodas alongside their functional competitors, such as Coke and Red Bull, rather than alongside iced coffee brands, with the aim for them to become an everyday staple.”