Trek has added a Choc Orange variant to its high protein Power Bar range.
Choc Orange (rrp £1.75) joins the existing Peanut Butter Crunch and Millionaire Shortbread varieties. Each bar features 15g of protein and is made with 100% plant-based ingredients, as well as being gluten-free and GM free and containing no artificial ingredients.
Power Bars are positioned to appeal to consumers with active lifestyles who are seeking a healthier protein-filled treat, and designed to provide slow-release energy to avoid any spikes throughout the day.
Since its launch last September, the Power range has driven 89% incremental shoppers into the Trek brand and in the last six months it is worth 10% share of the total Trek brand, claims the firm.
Trek states that trends within the snacking sector show that consumers are increasingly looking for offerings that contain protein, as well as shifting towards plant-based alternatives.