Trebor is back on TV this month as part of an above the line campaign, including outdoor advertising, which starts next month. The 30-second TV ad will run until March 6 and tells the story of a father and son relationship with a minty twist. The campaign aims to establish Trebor as a bold and modern brand with a British sense of humour.

The TV ad will be followed up by radio activity in March. The campaign will highlight people’s affinity and loyalty to Trebor’s unapologetically minty mints, and plays with the truth that mint eaters fall firmly into one of two camps: Extra Strong Mints or Softmints. The ad will also introduce viewers to the brand’s latest innovation Trebor Softmint Lemon Mint.

Elena Mallo Senior brand manager for Trebor, said: “We’re really pleased to be continuing to support this great brand in 2016 with a bold campaign that reflects its strong heritage. Our previous campaign featuring this TV creative encouraged shoppers to pick up a pack of their favourite Trebor variant and brought over 560,000 new buyers to the brand so retailers should stock up now to take advantage of increased awareness.”