Thorntons, which was recently acquired by Ferrero, is re-launching into households with a £4.9m media investment this September.

The multi-channel campaign will focus on authenticity, ingenuity and the hand crafted products, with a new TV creative on air from November 4, for six weeks. This will be the first time the brand has been on the small screen in seven years.

“We are proud to have such a well-loved brand with a rich heritage join our growing portfolio,” said customer development director, Levi Boorer. “By being an affordable luxury that consumers trust, we are able to bring great emphasis on the proud and passionate Thorntons approach that delivers high quality sweets and chocolates that are lovingly crafted with a personal touch. These core values have been in place since 1911 and we have reflected these within the new positioning and supporting campaigns.

“With Thorntons joining a line-up of household favourites, Ferrero now operates across a wider range of need states, enjoying 7% share of the UK confectionery market.”

Thorntons will offer retailers a suite of point of sale solutions, reigniting the passion and popularity that has made Thorntons one of the UK’s most trusted confectionery brands.

With Thorntons joining the Ferrero line-up of successful brands, the firm now claims to have a 7% share of the UK confectionery market.