Leading plant-based brand, THIS, is putting its vegan credentials firmly in the spotlight, with the Vegetarian Society Vegan Approved certification mark being rolled out across its range.
The certification has already launched across THIS Crunchy Mushroom Bites, Mushroom ‘Tofu’ and Fillet Steak, which all now proudly feature the Vegetarian Society Vegan Approved Certification Mark on pack.
The mark will continue to roll out across the rest of the range throughout the year, giving shoppers a simple way to identify products that have been independently checked against stringent vegan standards.
Community recognition
The move recognises the vegan community that has “been central to THIS’s success since the brand launched,” it said, while giving shoppers greater confidence when choosing vegan products in an increasingly busy and confusing plant-based aisle.
For shoppers, the Vegan Approved Certification Mark provides an instant visual cue that a product’s passed the Vegetarian Society’s stringent certification checks - removing the need to scrutinise lengthy ingredient lists.
Mark Cuddigan, CEO at THIS, said: “Being proudly vegan and displaying the certification mark on pack is about wearing our vegan credentials with pride and making them more visible, while continuing to create products that appeal to everyone.”
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