The Sun is marking its 50 year history with a year-long £1m reader fund, inviting readers and retailers to nominate charities to recieve donations as part of the newspaper’s birthday celebrations.
The paper’s sales team have been visiting stores up and down the country to hand out cheques to give to the causes closet to them. Today (19 November), they visited Eugene Diamond’s newsagent in Ballymena, Northern Ireland (see picture).
Eugene recieved £250 to donate to the store’s chosen charity The Dog’s Trust. Recipients of the paper’s reader fund have been longlisted by The Sun’s editorial team, to recieve a grant of up to £20,000.
Tony Gallagher, editor-in-chief at The Sun, said: “On our 50th birthday, we are proud to be launching a £1m reader dund, inviting them to nominate the charities closest to their heart to receive donations across the coming year. It’s our way of saying, ‘Thanks a million’.”
Sun columnist and TV presenter Jane Moore will be fronting The Sun50 Reader Fund campaign, which will focus particularly on six charitable areas: children & young people; health & wellbeing; veterans; emergency heroes; international aid; and animals & the environment.
Readers and retailers can nominate their favourite charities by visiting www.thesun.co.uk/50.