Just Brazils returns to UK shelves this month for consumers seeking “an indulgent yet crunchy moment,” it announced today.
Boxes combine South American Brazil nuts and wrapped in milk chocolate.
The 150g carton format appeals to shoppers looking for something special, whether that’s indulgence for themselves or gifting ahead of the festive season for sharing moments.
The return gives retailers the opportunity to tap into the demand for premium, indulgent yet affordable chocolate, as well as consumers rediscovering the beloved favourite they’d missed during its hiatus.
Sorely missed
Michael Inpong, chief marketing officer at distributor Valeo Foods UK, said: “We know how much consumers have missed Just Brazils, so we’re so excited to bring this much-loved classic back to shelves.
“Its return is a response to consumers demanding its return to shelves while introducing the brand to a new generation of customers. The timely revival ensures shoppers have the option of enjoying luxury and indulgent treats again across the occasion season and most importantly, for themselves.”
With boxed chocolates and pralines via giftable format a mass seller during the winter months due to the Christmas period, the return of Just Brazils provides retailers with a nostalgic option to drive excitement at fixture level and encourages incremental purchases in-store.
Just Brazils’ 150g packs carry an RRP of £3.99), and return to shelves from this month via selected supermarkets and wholesalers.
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