Hydration brand Phizz is looking to extend the hydration category beyond its traditional summer peak, with the expansion of its Daily Immune+ range.
The new Strawberry variant, landing in retailers nationwide throughout this month, builds on the success of Daily Immune+ Orange, connecting hydration with immune support.
With hydration being the fastest-growing category in wellness, Phizz sees an opportunity to extend its relevance into the colder months, when consumers are increasingly focused on proactive immune support solutions.
Hydration plays an important role in maintaining the body’s natural protective barriers, including those in the nose and throat, which form part of the immune system’s first line of defence. Daily Immune+ was developed around that connection, combining Phizz’s fast hydration and key electrolytes with a comprehensive immune-supporting multivitamin, including vitamins C & D, iron, zinc and selenium.
Important role
Dr Paul Anastasiades, PhD, neuroscientist, co-founder and head of product development at Phizz, said: “Hydration plays a lesser-known but important role in supporting the body’s protective barriers, including those in the nose and throat, which form part of our first line of immune defence. Daily Immune+ was developed around that connection, combining effective hydration with immune-supporting nutrients.
“By midwinter, daylight hours in the UK can be around half what they are at the height of summer. As our bodies produce vitamin D through sunlight exposure, maintaining daily vitamin D** intake becomes particularly important through the colder months.”
The new Daily Immune+ Strawberry carries an RRP of £9.50, and is available to independents via wholesalers including CLF and Pharma Place.
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