British sweet manufacturer Swizzels has launched a digital campaign to showcase its variety of family favourite sweets this Christmas.

The campaign, featuring the strapline, ‘Everyone gets their favourite this Christmas’, profiles different members of a typical British family and their favourite Swizzels sweet, calling for fans to vote for their favourite.

The campaign features Parma Violets loved by mum, Refreshers for dad, Love Hearts which is nana’s number one, and Drumstick lollies and Drumstick Squashies loved by the twin girls.

The public is encouraged to vote for their favourite sweet by visiting

 Emma Herring, brand manager at Swizzels, said: “Swizzels is the fastest growing sugar confectionery manufacturer over Christmas, having experienced 17% growth year on year and as a family owned company with family values at its core, we know what shoppers are looking for when it comes to Christmas confectionery.

“We understand how important family is at Christmas time and how that should translate through to our Christmas product offering, ultimately attracting shoppers.

Voters can also enter into a weekly prize draw to be in with a chance of winning a Swizzels sweet hamper full of family favourites. The winning sweet and family member will be announced on 26 December.