Swizzels has unveiled the Sweet Treats tub, which is suited to festive gifting and sharing occasions. The 650g tub (rrp: £4)contains an array of classic Swizzels sweets including Drumstick Lollies, Love Hearts and Parma Violets.

The firm’s top-selling Sweet Shop Favourites gift box will be returning for the Christmas period, as will the extra-long Sweet Extravaganza tube. It is available in a shelf ready box or a free standing display unit which can be positioned at the front of store to maximize impulse Christmas sales.

Drumstick, Love Hearts, New Refreshers and Parma Violets festive gift tubes are also back for Christmas 2015.

Christmas 2014 continued to be a key season for kids sugar confectionery with sales in excess of £74 million [Nielsen total coverage value sales 8 week ending 03.01.2015]. Kids Sugar Confectionery sales are 23% higher over Christmas vs. the year-round average, representing an important opportunity for retailers, states Swizzels. In 2014 the firm claims it was the fastest growing manufacturer with value sales growing 14 % year-on-year.

“Our brands make perfect Christmas treats and gifts as well as offering the perfect alternative to chocolate treats over the festive period,” said marketing manager Sarah-Louise Heslop. “We are confident that our range will perform well again this year as consumers look for brands they recognise as well as variety and value for money. Our range offers something for all Christmas gifting and family sharing occasions.”