Available in two variants, Drumstick and Refreshers, Choos hanging bags come in £1 pricemarked packs (PMPs).
Drumstick Choos contain five double flavour combinations including peaches & cream and strawberry & banana, while Refreshers Choos offer five fizzy flavours with a sherbet centre, including pineapple and apple.
The soft, chewy texture is in keeping with consumer demand for softer sugar confectionery, and the range is suitable for vegetarians and vegans. The iconic Drumstick and Refreshers branding will also ensure the product stands out to customers seeking a sweet treat from brands they know and love.
Emma Herring, NPD brand manager at Swizzels, said: ‘‘We know cash conscious consumers are on the rise, and value-for-money sugar confectionery has never been in such high demand. Furthermore, the soft chew hanging bag category is currently experiencing huge growth, up 5%, and the category is now worth £97m (IRI Total Marketplace data 52 weeks to 25/02/18), so we are delighted to have entered this category with our £1 PMP Choos and we hope to contribute significant further growth.
‘‘Our Squashies £1 PMP is the UK’s number one best-selling sugar PMP, and we are confident that Choos will prove as successful for these channels.’’