McCain FOODS has launched the second phase of its £15m 'It's All Good' campaign, which is focused on restoring confidence among consumers who may have been worried by the media coverage of 'good' versus 'bad' foods.
McCain will be on TV this month with its oven chips, followed by radio and cinema advertising.
The campaign includes a pack redesign across the core range. The packs will also include the new traffic light labelling system, as defined by the Food Standards Agency, as well as the Guideline Daily Amount (GDA) for each product.
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