McCain is expanding its portfolio with an array of new products available in c-stores from the end of September.
● Sweet Potato with Rosemary & Garlic will enter the frozen vegetable sector, retailing at £1.99 for 400g.
● Roasting Potatoes basted in goose fat and Chunky Chips basted in beef dripping will be launched under the new Simply Gorgeous brand, which will be supported by a £3m marketing campaign.
● Winter Herb Wedges are the latest addition to the Seasonal Editions range, retailing at £1.49 for 750g.
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