McCain has given its entire frozen potato range a new brand identity.
World Cup fever is set to hit the frozen category in a big way with the launch of McCain Footballs.
McCain Oven Chips is celebrating its 30th birthday by giving consumers 30% extra free for a limited period this winter.
The firm is also revamping its Poppets, Fox’s Glacier and Barratt Liquorice ranges.
The launch is set to capitalise on the drink’s popularity in cafes.
Consumers can win prizes up to £100
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