Inspiring the convenience community
McCain has given its entire frozen potato range a new brand identity.
World Cup fever is set to hit the frozen category in a big way with the launch of McCain Footballs.
McCain Oven Chips is celebrating its 30th birthday by giving consumers 30% extra free for a limited period this winter.
The nutty chocolate bar range has also been rebranded.
Supplier found 55% of pet owners failed to purchase petfood in convenience stores due to lack of choice.
Suntory Beverage & Food GB&I hopes the new Ribena format will attract more impulse buyers to the carbonated juice drink.
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