MAGNERS has launched its first national TV advertising campaign, which will highlight the brand's changing seasons and springtime in the apple orchard.
The campaign compares an orchard springing into life to the welcoming buzz of pubs and bars.
A heavyweight outdoor campaign will use landmark sites in major cities, on transport and at underground stations in London and Glasgow, plus regional radio in England, Scotland and Wales.
The campaign is part of Magners' strategy to promote the brand as a year-round product.
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