Sports nutrition brand Warrior has launched a new line of accessible protein, tapping into growing mainstream demand for affordable, everyday protein.
Available now, Warrior Serious Protein offers consumers a convenient way to incorporate more protein into their daily routines, for just £12.50 per 500g tub.
The range comes in three flavours - Chocolate, Strawberry and Vanilla Milkshake and offers 24g of protein, 110 calories and just 0.3g of fat per 30g. Each tub contains 16 servings, and the new innovative formula combines soy protein isolate, skimmed milk powder, casein and glutamine peptides, with no added sugar. It is also suitable for vegetarians.
Made in Warrior’s own BRCGS certified factory in Trafford Park, Manchester, Warrior Serious Protein is available now via Booker, Bestway, Parfetts, Costco, United Wholesale (Scotland) and AF Blakemore.
Kieran Fisher, founder and CEO of Warrior said: “We wanted to create a protein powder that delivers on the fundamentals consumers are looking for, which is high protein content, great-tasting flavours and an accessible price point.
“There’s no avoiding the fact that the cost of whey has increased globally due to high demand, so we’ve looked at how we can offer consumers an accessible alternative without compromising on the things that matter.
“Serious Protein is designed to give more people an affordable way to hit their protein goals. It also sits alongside our bestselling range of whey protein tubs and bars, giving consumers and our retail partners even more choice as demand for protein shows no sign of slowing down.”
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