SKE has unveiled its new product line-up, launched in response to the disposable vape ban.
The fully rechargeable SKE is a pre-filled pod system which retains the same design and flavour-profile of its disposables products, the SKE Crystal Bar, and is one of eight new products, as the brand seeks to maintain its position as the UK market leader amongst distributors, retailers and consumers.
The SKE 600 PRO contains magnetically-secured pods, a one-piece PCTG body, anti-leak technology, 400mAh hour battery and fast-charging USB-C port.
Upcoming devices in the new line up include a two-pod SKE CL2000 with transparent casing; the compact 8,000-puff SKE Airy 8000; the SKE PULX Air – an entry level open system; the SKE PULX open system which features a 2.21 inch touchscreen display, smartphone Bluetooth pairing and puff tracker; the SKE Edge X with triple-layer leak-proof technology and the SKE Airknows, which features ceramic air heating without vapour production.
The disposable vape ban comes into effect on 1 June 2025. Read how retailers are preparing for it.
SKE’s UK regional director Chris Dong said: “Over the past three years, we have focused on doing business honestly and responsibly, gained strong support from customers across the UK and listed our products in big key accounts including Tesco, Sainsbury’s, Asda, Morrisons, One Stop and many more.
“SKE is now in over 30,000 stores across the UK but we are proud of more than just numbers and have made sustainability and social responsibility a big part of what we do. We have cut down on disposable plastic in our packaging by over 50%.
“We firmly believe that the regulatory changes within the UK represent an opportunity for innovation and change. As we launch our new brand look, SKE will keep leading the way — focusing on quality, ethics and providing the products our customers really need.
“This is a defining and significant moment for SKE as we introduce a more diverse product lineup which includes refillable pod systems, open systems with replaceable tanks and vapour-free products, catering for all retail formats and to a wide range of consumers, from entry-level to premium product lines.”
As well as the new launch, SKE has updated its brand identity, including a refreshed logo design, visual elements and packaging to mark the brand owner’s product range for the new post-disposables era.
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