Simple, the UK’s number one skincare brand from Unilever (Nielsen Scantrack), has launched a new deodorant range called Simple Soothing anti-perspirant.

The new line-up is available in a 125ml compressed aerosol, 50ml roll on, and 40ml stick format. The Soothing range contains no alcohol, no artificial colours, and no fragrance or perfume.

Designed to appeal to consumers looking for a more natural deodorant, the Simple Soothing anti-perspirant range offers 48-hour protection against sweat and odour.

Heidi Williams, marketing manager for female deodorants at Unilever UK, said: “Simple is renowned for producing exceptional skin care products that have been specially designed to be Kind to Skin. With the increasing demand for more natural health and beauty products, it felt like the right time for us to expand our portfolio to include the Simple Soothing Anti-Perspirant range of deodorants.”

The Simple Soothing anti-perspirant range is available now. (rrp £3 for all formats)