The Sidemen’s spirit brand XIX Vodka looks to grow its off-trade distribution through a new partnership with Red Star Brands.
The brand launched in the UK in 2022 and has expanded to five skus - Original Vodka, Mixed Berry, Tropical Ice, Gumball Orange and new limited edition Toffee Apple.
Its partnership with Red Star Brands aims to “significantly accelerate” XIX’s distribution and brand momentum as well as build on its ”already successful listings” in both on and off trade, said the brand.
The Sidemen stand as Europe’s largest YouTube collective, made up YouTubers, social media influencers and internet personalities. They have attracted over 100 million fans and billions of online views.
”We’re delighted to partner with Red Star Brands as we enter the next stage of XIX’s journey,” said Phil Neale, marketing director XIX Vodka. “Their deep understanding of the UK drinks market and track record in building disruptive brands makes them the ideal partner to help us scale our footprint and deliver on our long-term ambitions.”
Ryan McCann, finance director at Red Star Brands, said: “XIX Vodka has built incredible momentum in a short space of time. It’s a dynamic, culturally relevant brand with huge potential, and we’re excited to work closely with the XIX team and our customers to grow the brand in both the on- and off-trade.”
XIX Vodka retails at between £28-35 RRP (70cl).
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