Robinsons has teamed up with Halfords to launch an on-pack promotion.
Live until August, the ‘Win Your Summer Wheels’ promo offers shoppers the chance to win vouchers for bikes and scooters at Halfords.
Featuring a simple scan-to-win, shoppers must purchase a qualifying pack of Robinsons Core, ready-to-drink, Fruit Creations or Fruit Shoot and upload their receipt for the chance to win.
Every purchase also rewards customers with an instant £5 off when you spend £20 on cycling products online at Halfords.
It follows Robinson’s latest campaign debut ‘Real Love in Every Drop,’ which was designed to reinforce its mission of uniting families through shared moments.
Both the campaign and on-pack promo aim to drive basket spend throughout the summer and put Robinsons at the forefront of shoppers’ minds as the go-to refreshment brand for active moments this summer, said the Carlsberg Britvic-owned brand.
Families are a crucial shopper demographic for the brand, it added. Last year, Fruit Shoot was the UK’s number one kids drinks brand, according to Nielsen, while Robinsons led the squash category.
“Win Your Summer Wheels’ lands at just the right moment — when families are planning adventures and spending more time outdoors. By offering instant rewards and the chance to win vouchers to keep active, the promotion not only fuels summer fun but also actively incentivises purchase and deeper engagement with Robinsons and Fruit Shoot,” said Ben Parker, vice president for sales off-trade at Carlsberg Britvic.
“The promotion is designed to drive purchase during what we know is a key period for retailers, while building brand loyalty across the summer months, all in all supporting our retail partners.”
The on-pack promo will be supported by in-store activations and displays.
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