Rowse Honey is reassuring shoppers of its commitment to being 100% pure and natural.
To “support transparency and trust,” Rowse says it has made it easier for consumers to understand how its honey is sourced and safeguarded, with clear information available on its website outlining the steps taken to protect quality and purity at every stage.
Marine Bourbon, head of marketing for natural sweetness at supplier Valeo Foods UK, said: “We know people care deeply about what they eat, and want to feel confident about the food they bring into their homes.
“That’s why Rowse has always kept things simple. All our honey is 100% pure and natural. Nothing is added, and nothing is taken away before it reaches consumers, in fact, all we add is the jar or bottle.”
Rowse says its commitment extends beyond the product itself. For more than 15 years, the brand has supported bees and biodiversity through its Hives for Lives programme.
This long-standing initiative helps protect pollinators by restoring habitats, training the next generation of beekeepers, supporting bee-health research, and helping communities in the UK and overseas build sustainable beekeeping livelihoods through trusted partnerships.
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