To mark the release of Sony Pictures’ Spider-Man: Brand New Day on 29 July, Rollover is giving consumers the chance to win prizes inspired by everyone’s favourite web-slinger, alongside point-of-sale (POS) and co-branded packaging across its Original Hotdog.
This limited-time collaboration is designed to give retailers the chance to capitalise on the category and drive sales of Rollover’s Original Hotdog through eye-catching branding and exclusive prizes.
The headline competition prize will see one lucky winner receive a family trip to Barcelona, complete with a private parkour experience, while weekly prize giveaways throughout the six-week campaign will offer consumers the chance to win exclusive Spider-Man memorabilia.
To participate, consumers simply need to scan the QR code featured on co-branded packaging across Rollover’s Original Hotdog and POS in-store. The QR code will direct consumers to Rollover’s Instagram page, where a link in bio will provide entry into the sweepstake.
Tony Owen, general manager at Rollover, said: “Collaborating with Sony Pictures to celebrate the launch of Spider-Man: Brand New Day reflects our commitment to evolving the Hot Food-to-Go category from a purely functional purchase into a more engaging, experience-led occasion. Spider-Man is a culturally relevant brand that resonates across generations. So, with the Hot Food-to-Go market continuing to thrive, this collaboration gives us the perfect opportunity to create excitement, theatre and meaningful consumer engagement, both within the category and for our Rollover Hotdogs specifically.
“Through bold, high-impact POS, disruptive co-branding and packaging, we’re aiming to help retailer ranges stand out in-store, drive footfall and encourage impulse purchases through the appeal of this unmissable collaboration. From wobblers and shelf barkers to digital screens and bollard covers, every element of the campaign has been designed to reinforce Rollover’s positioning as the go-to fun, bold and culturally connected brand for retailers to grab consumer attention and ultimately drive sales.”
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