Chilled supplier Kepak has announced it is helping retailers slash food to go waste costs with its new East St Deli range, which tackles the short shelf life issues often associated with such products.
With pre-packaged sandwiches typically offering a shelf life of 1-2 days, Kepak’s East St Deli range delivers a market-leading shelf life, described as “the best in the market for comparable products.”
Internal modelling data indicates that this extra shelf life could cut sandwich wastage retailers face by up to 50%, reducing costs and tackling the estimated 10.7–17.8m sandwiches thrown away in UK retail each year.
East St Deli is a premium range of five fresh sandwiches in Chicken & Stuffing, Chicken & Bacon Mayo, Tuna Mayo, Egg Mayo and Cheese & Onion Mayo varieties, as well as duo of wraps in Sweet Chilli Chicken and Chicken Caesar Wrap flavours, each with an RRP of £2.89.
Kepak achieves the longer shelf lives through MAP Packaging, which “maintains the integrity of fresh ingredients for longer,” it said. The process optimises the atmosphere within the pack to preserve taste and texture without the need for artificial preservatives. Each product is packaged in recyclable aPET, paper and card materials aligned with WRAP guidance.
Monisha Singh from Kepak said: “Retailers work hard to manage waste day-to-day, and we’re committed to supporting them in this challenge. East St Deli proves that extending shelf life doesn’t mean sacrificing exceptional taste and quality.
“We’re giving retailers a range that gives them a greater chance at protecting their margins while keeping customers coming back for more.”
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