Following the success of last year’s Robinsons Refresh’d campaign, Britvic is re-launching the activity for another year to further drive consumer awareness of the on-the-go drinks range.
The Refresh’d range launched last year and has since been named the number one soft drinks innovation in 2017 (Nielsen Scantrack, Total Coverage, Value Sales, 52 w/e 23.12.17). The drink contains just 55 calories and is made using 100% naturally sourced ingredients.
From now until August, Robinsons is investing £2.5m in updated Refresh’d activity, to reach its primary target audience of 25-44 year olds.
The campaign will include a 30 second TV creative, national outdoor advertising and in-store activations in selected convenience stores around the UK.
Trystan Farnworth, commercial director, convenience & impulse at Britvic, said: “Refresh’d has been incredibly well received since its launch last year, offering consumers a tasty way to refresh. Our annual Soft Drinks Review which launched in March, highlighted health as a defining trend in 2017, with customers turning to low sugar drinks like Refresh’d to stay refreshed.
“With the summer months approaching, retailers can expect for demand for refreshing, on-the-go drinks like Robinsons Refresh’d to grow. Our latest campaign will only help to drive further footfall into stores, so we would encourage retailers to stock up on the full range in order to maximise profits and harness key sales this summer.”
Robinsons Refresh’d is available in three flavour combinations; Raspberry & Apple, Orange & Lime and Apple & Kiwi. The range is available to independent retailers in single 500ml PET bottles and sold in cases of 12 and 24, including PMP formats (rrp £1.29).