Britvic has launched Robinsons Tropical, an exclusive flavour for the wholesale channel, just in time for summer and the Wimbledon tennis tournament.

With shoppers today more likely to be purchasing PMPs (HIM 2018), Robinsons Tropical is price-marked at £1.49 per 1 ltr bottle.

Britvic’s field sales teams are meeting with independent retailers to talk about the opportunity and offering a ‘Win Tickets’ Wimbledon promotional kit, including free POS materials, to help raise awareness of the new exclusive variant and drive rate of sale.

Any retailers interested in receiving further information on the new launch or supporting promotional kits should contact their local sales representative for details.