Rio, the tropical soft drink brand, has unveiled a new design, inspired by Brazilian street art, in time for spring and summer 2017.
The new look is fresh and modern and will be rolled out from May across all variants including Rio Tropical and Rio Tropical Light, both are also available as a 60p price-marked can, which is aimed specifically at the independent retail and convenience sectors.
Danielle Obbard, brand manager for Rio, said: “Our customers love Rio and with our new look and new taste for Rio Light, our No Added Sugar variant, they will love it even more. The new fun designs will give real standout in the chiller and on shelf, and will bring even more sunshine to your sales. Rio is on the rise with 130% growth over the last 5 years and a staggering 32 million cans sold in 2016, all in the independent sector.”
The new packaging is the first in a series of developments for the Rio brand, which plans single serve PET bottles, a new website and heavyweight social media activity throughout the year.