Swizzels is giving convenience retailers the chance to win their ultimate Big Night In essentials in a competition running from now until April.
Retailers will be able to get their hands on 55in TVs and movie streaming vouchers in the campaign being activated by wholesalers.
Alongside the retailer competition will be a consumer campaign using PR and social media to drive in-store purchase. Shoppers will be encouraged to purchase Swizzels products and upload a photo of their Big Night In for the chance to win prizes. This ensures the brand remains front of mind for those shopping for their Big Night In treats.
Swizzels sales director Mark Walker said: ‘‘The Big Night In is a trend which shows no signs of slowing down and sales of sharing treats are on the increase in line with this.
”Hanging bags are performing extremely well in the sugar confectionery category, having grown by nearly £100m in the past two years and now accounting for 50% of total sugar confectionery sales (IRI Total Market 52 week data to 29 December 2019).
“Swizzels has a range of best-selling hanging bags which are recognisable to consumers so we are perfectly positioned to drive growth in the category and provide further support to convenience retailers.’’