Red Bull is giving wings to a brand new festive campaign with the launch of “’Twas the sprint before Christmas”.
The campaign looks at the seemingly endless list of things to do in the run up to Christmas, with Red Bull as the secret to getting everything done in time to enjoy the festivities.
The campaign will encompass TV, VOD, cinema, digital, OOH space, in-store and sampling activities. The brand is expecting to reach 68% of 18-34 year olds and deliver 35.4m impacts.
Communication within the Grocery and Convenience channel focus on the last-minute things you need to do before Christmas, with a different SKU highlighted: grocery heroes the Red Bull Energy Drink 4-pack to drive home stocking, whilst convenience promotes the 250ml Red Bull Energy Drink can, for an on the go energy boost during the Christmas rush.
Gavin Lissimore, head of category marketing at Red Bull UK, said: “Christmas is one of the busiest and most stressful times of the year and there are a lot of things that need to be done in preparation. From Christmas shopping, to preparing the house for family visits and finishing up at work - many of these things often happen last minute. We are addressing those moments before Christmas when consumers feel overwhelmed with all the tasks ahead and positioning Red Bull to help them through the festive period.”
The brand will also be activating the creative through outdoor store media. The brand will also be re-introducing two of its popular cartoon ads: Santa and Christmas Turkey, airing on TV, VOD and in cinemas from the 5th December for three weeks.