Red Bull is revealing a new £1.49 pricemarked can on its second best seller.

Red Bull is reducing the rrp of its 355ml can from £1.59, to £1.49, from February. With shoppers preferring pricedmarked packs in convenience, this new price aims to maintain the premium position of the brand, whilst delivering an increased ROS and fuelling additional category growth.

Red Bull head of category marketing Gavin Lissimore said: “Pricemarked cans continue to be a must-stock for convenience retailers, specifically within soft drinks, representing value to the consumer, whilst driving rate of sale for retailers.

“By reducing the rrp of Red Bull 355ml from £1.59 to £1.49, we are aiming to further drive the growing big cans segment of functional energy by offering a great price for consumers to drive rate of sale, whilst maintaining the brand’s premium position vs. the competition to deliver increased value sales for the retailer.”