Kellanova brands Pringles and Cheez-It have teamed up to present two weeks of depot takeovers.
Flavour Fest ‘25 will run from 1 July to 10 July at major depots across the UK to showcase how retailers can drive “sizzling snacking sales” in a key season for convenience.
Retailers will have the chance to sample new flavours, enjoy ‘one-day-only’ offers including 50% POR deals, enter prize giveaways and access exclusive PoS bundles to” drive visibility and sales of both brands in store”. said Kellanova.
Additionally, Pringles and Cheez-It representatives will be on hand to provide expert guidance, category insights and actionable merchandising strategies to help retailers “maximise the snacking opportunity” and “boost their bottom line this summer”.
Since launching in the UK last year, Cheez-It has been a standout performer in the category, having been named the largest crisp NPD in 2024, according to Kantar.
“The convenience channel plays a crucial part in our brand’s overall retail strategy, so we’re excited to hit the road and connect with retailers from across the country during our inaugural Flavour Fest ‘25,” said Rebecca Worthington, salty snacks marketing lead at Kellanova.
“We want retailers to walk away not just with great deals, but with ideas, tools, and confidence to drive their snack sales. Flavour Fest ‘25 is all about supporting the convenience channel and helping them make this season a standout success. Don’t miss it!”
Find out participating wholesale depot locations here.
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