The Cheez-It snack range is rolling out in the £2 120g pricemarked packs (PMP) format in symbol and independent stores, designed to “meet the growing demand for social and at-home snacking occasions,” it says.
Available in Double Cheese - which has delivered nearly £10m sales to date, and Cheese and Chilli - a hot variant that caters to the nation’s growing appetite for spicy snacks, the launch offers retailers the opportunity to bolster their snack offering with a proven hit.
Hitting shelves from 21 July backed by a £200k investment, the launch lands in time for the peak summer snacking occasion. Paired with the growing recognition of the Cheez-It brand and clear value offering, the 120g PMP format delivers the crunch consumers are craving (and sharing) – whether that’s for a Big Night In occasion or simply upgrading their usual snack routine.
Charlie Foster, senior sales director at supplier Kellanova, said: “We know larger sharing formats are a real driver of value and volume in the convenience channel - especially during key seasonal periods. With Cheez-It continuing to build momentum in the UK, our latest launch gives retailers something fresh to shout about, backed by strong brand performance and shopper appeal.
“At a time when consumers are watching their spending but still want snacks that feel special, Cheez-It brings something bold and different to the aisle. We’re confident this format will help retailers make the most of those all-important Big Night In and social snacking occasions.”
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