Plenish is strengthening its portfolio to meet growing consumer demand for highly effective functional drinks, with a blend of cold-pressed and dehydrated ginger, and ginger extract.
Plenish says Ultra Ginger is the UK’s first and only shot in the market to use triple sourced ginger for maximum potency.
The brand continues to lead in unit sales within functional shots and through the launch of Ultra Ginger, continues to expand the category
The new shots deliver on Plenish’s promise of clean-label credentials, and are cold-pressed and never heat-treated, with no additives or preservatives. It adds that the launch is backed by demand, responding to growing consumer appetite for fortified, naturally sourced wellness drinks.
The expansion of Plenish’s range of shots will be brought to life throughout the autumn and winter, as it continues its Give it a Shot campaign, including an upcoming ATL marketing campaign, in-real-life community events and shopper
Plenish says it will also be working with wellness and fitness creators in the extreme sports space across its Instagram and TikTok channels.
Russell Goldman, managing director of breakthrough brands at supplier Carlsberg Britvic, said: “The launch is a bold yet natural next step for Plenish. As colder, darker days roll in, we’re uniquely positioned to continue to drive category growth through innovation, and responding to consumer demand for effective products which support the immune system.”
Plenish’s Ultra Ginger will be launched in a 420ml multi-serve dosing bottle, with an RRP of £6.95.
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