Plant-powered brand Plenish has expanded its functional range with additions, with Ginger Energy and its first seven-shot multi-serve bottle to be available form wholesalers, and others exclusive to multiples.
The new Ginger Energy provides a balanced energy lift from vitamins C, B6 and iron, plus natural caffeine.
Plenish reports the shots category is seeing unwavering growth and that it’s continuing to drive the this with innovative additions to its existing range, which respond to the growing number of consumers investing in their health and wellbeing.
Plenish Ginger Energy’s 60ml shots provide a natural source of caffeine from Yerba Mate (20mg/100ml) for a balanced lift.
Russell Goldman, managing director of breakthrough brands at supplier Carlsberg Britvic, said: “The launch marks a significant next step in the shots category - one that Plenish is uniquely positioned to lead. By responding directly to consumer needs and working closely with our retail partners, we’re not just expanding our range but driving category growth and bringing plant-based health to more people than ever before.”
The expansion of Plenish’s range will be brought to life throughout the summer, as it continues its Give it a Shot campaign which launched in January, including the implementation of nationwide OOH advertising, display and social media across Instagram and TikTok, shopper marketing and exclusive events.
In addition to the creative campaign and media sponsorships, Plenish is running a paid social media campaign across its Instagram and TikTok channels, with content produced by wellness and lifestyle creators.
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