Pladis is embracing the hot honey buzz with its latest McVitie’s Jaffa Cakes limited edition flavour.
Limited edition McVitie’s Jaffa Cakes Hot Honey Flavour (RRP: £1.50/PMP: £1.49) is available in Asda now, and will roll out more widely to other multiple retailers, wholesale depots and convenience stores.
The McVitie’s Jaffa Cakes core range is being supported with a PR, above-the-line and social campaign in the coming months, as well as instore point-of-sale activation. The Hot Honey Flavour follows the Cola Bottle variant that was launched by Pladis in June 2024.
Pladis UK&I marketing manager Jessica Woolfrey explains how the new flavour was inspired by consumer demand for ‘swicy’ foods.
“This launch builds on the success of limited edition Jaffa Cola Bottle, where hot honey is a flavour that’s trending globally amid a bigger movement that’s seen people embrace sweet and spicy across a wide range of food products,” she said. “We know consumers are increasingly looking for new and exciting flavours, and ‘swicy’ – sweet and spicy – hot honey is one of the most popular newer trends, with a huge following on social media and across the culinary world.”
Woolfrey adds that the Hot Honey flavour is aimed at younger consumers.
“We are once again demonstrating our category leadership by launching a unique new flavour. This ‘heat meets sweet’ trend has taken the savoury world by storm, and now we’re ready to boldly bring it into Jaffa Cakes. It packs a punch and has the ability to drive buzz, especially among younger consumers, just like Jaffa Cola Bottle did!”
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