Petits Filous from Yoplait is returning to TV next month with a new advert supporting the Change4Life campaign.
The ad is designed to relaunch the brand’s Play Free initiative and encourage families to cut back on sugar by making swaps to everyday food and drink, such as lower sugar yogurts.
From 4 February when the new advert launches, packs of Petits Filous will also feature the Change4Life ‘Good Choice’ badge. The activity will be supported through shopper marketing, including barkers and dedicated gondola ends.
Rahul Gursahani, marketing manager for Yoplait at brand owner General Mills, said: “We’re building on our original Play Free activity and are supporting Change4Life this year to help shoppers locate lower sugar options in store.
“Petits Filous are a great way to ensure that children get their recommended amount of calcium and Vitamin D, while also tasting great.”