Wrigley’s 5 gum will be appearing in a new outdoor creative campaign, targeting the brand’s core audience of 14-25 year-olds.

The 48-sheet and 6-sheet print ads will be placed around key locations in central London, including in the underground, for four weeks. The ads are designed to drive visibility and awareness of the brand and its new seven stick pack, which since launch has increased 5 gum sales by 14% in volume and 27% in value.

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