Madrí has launched its first-ever on-pack promotion, giving shoppers the chance to win VIP and general admission tickets to festival All Points East.
Live until 31 July, the competition is running across 4x440ml, 10x440ml and 15x440ml multipacks of Madrí.
To enter, consumers need to purchase a promotional pack of Madrí, scan the on-pack QR code to access the Conectada digital platform and submit their details.
The limited-edition pack design features eye-catching festival-themed illustrations that are guaranteed to “make them stand out” in stores, said brand owner Molson Coors.
The promotion comes as part of Molson Coors’ five-year agreement with All Points East as the official sponsor and exclusive pouring rights partner.
The beer brand will be available at the festival when it kicks off in August.
“With the summer festival season fast approaching, we wanted to reward Madrí Excepcional fans and bring the festival spirit to stores across the country with the chance to experience All Points East, on us, said Sophie Mitchell, marketing controller at Madrí Excepcional.
“Rewarding Madrí Excepcional fans and engaging them with a unique on-pack promotion will build on the huge growth momentum of the brand and help retailers drive sales this summer.”
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