Oreo has launched an out-of-home (OOH) campaign to drive participation in its Great Oreo Cookie Quest promotion.
The OOH campaign includes a specially built, interactive digital poster within a fully wrapped bus shelter, located on New Oxford Street, in London.
The shelter offers passers-by the opportunity to find hidden cookies in a version of The Great Oreo Cookie Quest game and win a free pack of Oreos, dispensed directly from the poster site.
The Great Oreo Cookie Quest on-pack promotion offers customers the opportunity to win a trip to California along with a selection of daily prizes.
The supporting OOH campaign will run until April 8 across 245 panels and 10 transvision screens in rail stations across the capital. TV advertsing, displays and online and instore activity will also accompany the initiative.
Katie Dade, senior brand manager for Oreo, said: “We’re kicking off this year in style with a wonder filled activation that offers a great brand experience for consumers.
“As well as raising mass awareness of The Great Oreo Cookie Quest promotion, this OOH campaign, featuring the interactive game and prize dispenser, brings the game alive through an additional fun and experiential element.”