Oreo, the world’s number one biscuit (Kantar 52 w/e Jun 2017), is engaging consumers in its new on-pack promotion – The Great Oreo Cookie Quest.
From 15 January through to 31 May 2018, this on-pack activation will be available across the Oreo range with prizes including a once-in-a-lifetime trip to California with a visit to the Googleplex and spending money.
To join the Quest and have a chance to win, consumers simply need to buy a promotional pack of Oreo cookies then scan the logo or Oreo cookie and enter their pack code online.
The Great Oreo Quest will be supported by TV, PR, digital and in-store activity.
Katie Dade, senior brand manager for Oreo, said: “Oreo is now £50m value sales (+17%) with 30% penetration and 49% repeat rate (Nielsen MAT 09.09.17). 2018 is actually our 10th UK birthday so we’re kicking off the year in style with this wonderfilled activation that offers a great brand experience for consumers while helping to drive further penetration and frequency. With strong brand investment, retailers should stock up now to make the most of consumer excitement and heightened awareness.”