Fibre One is releasing two of its most popular sweet snacking products in a single serve format for the first time.

Designed for the convenience and impulse channel, the new 90-calorie Chocolate Fudge Brownie and Peanut Butter Popcorn single bars will be available from next month – in time for the launch of new health initiative #FibreFebruary.

With experts recommending shoppers eat 30g of fibre a day (BBC Health, January 2019), Fibre One is hoping its new singles will help retailers capitalise on demand from those looking for a way to increase their fibre intake.

The entire Fibre One portfolio contains 30% more fibre and 30% less fat than the UK average for equivalent products.

Kat Jones, marketing manager for ice cream & snacking at brand owner General Mills, said: “At Fibre One we believe in creating snacks that not only taste amazing but offer nutritional benefits too. Long before the new fibre guidelines came into place, we were promoting its place as part of a balanced diet.

“We’ve seen phenomenal success in the past 12 months. The brand is now worth £23 million, up a staggering 93% on last year [Nielsen 52 wks to 28 December 2018]. Our new single format, designed for convenience retailers’ Better For You Snacking ranges, are the ideal impulse buy for shoppers craving a healthier snacking fix, whether it’s between meals, in the early afternoon or after dinner.”

The new Fibre One Chocolate Fudge Brownie bar (24g) and Fibre One Peanut Butter Popcorn bar (21g) will both launch with an rrp of 59p.