Co-op Wholesale said it’s setting independent convenience retailers up for success with its furthest reaching spring/summer pre-sell to date, complete with a new look and feel ordering platform, increased events and a new range comprising wholesale product exclusives.
The wholesaler’s 2027 pre-sell has been radically overhauled to “offer retailers a simplified digital ordering experience,” it said.
A redesigned site now provides customers with clear product and deal visibility across mobile, tablet and desktop, making it fully compatible with ‘on the go’ ordering.
Print version
For those who prefer a paper view of the season’s offerings, a detailed print brochure has been produced, housing all the key information retailers need to select the best range for their stores.
Co-op Wholesale’s seasonal pre-sell spans multiple events including Valentine’s Day, Mother’s Day, Ramadan & Eid, Easter, Father’s Day and Summer.
From confectionery and bakery goods to beers, wines and spirits gifting lines across both branded and Co-op brand lines, the supplier said it “provides a real opportunity to encourage shoppers to trade up.”
Co-op Wholesale is also adding a new for Easter 2027 wholesale exclusive, in the form of Galaxy Minstrels Mini Eggs in Chocolate Orange 55g bags.
Retail customers ordering via the pre-sell will be automatically entered into a prize draw to win their entire order (up to the value of £3k) when they spend a minimum amount. This offer closes on 25 October 2026.
WOW deals
To allow retailers to be more reactive with their pricing, new WOW Deals have been created across the most popular branded confectionery lines, while Co-op’s own Easter bakery lines are being included in the pre-sell for the first time.
Ian King, business development and growth director at Co-op Wholesale, said: “We’re setting our retail partners up for success ahead of a jam-packed season, by sharing everything they need, including our expert guidance to simple ordering processes and of course, tasty products to fill shelves and drive sales.
“Our new online ordering site is the result of us listening to customers’ feedback - they can now order using mobile, tablet or desktop, which we understand will better suit their needs.
“With a particularly tightly-packed spring, it’s vital convenience retailers plan ahead to ensure they have the right products at the right time if they’re to best serve their communities and win next year. Our pre-sell helps them do exactly that and we’re with them every step of the way.”
Extra donations
MADL, Co-op Wholesale’s charity, is committed to including a built-in donation with every Co-op brand product purchased through pre-sell, making funds available to retailers’ choice of local charities and good causes. This year, it reached £20m in donations since it was founded.
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